πŸ† 🦜 🦊 πŸ¦… πŸ‰ 🐼 🐯 🐨 🐊

A whole zoo,
one customer record

Nine tools that carry someone from the first click to a finished course β€” short links, forms, surveys, email, sales pages, checkout, testimonials, booking, and video. Every step lands on one record in Headquarters.

HEADQUARTERS
SL
Sarah Lindgren
sarah@example.com
Active
πŸŽ“
Completed lesson 3
Member HQ
2h ago
🐼
Purchased a course
Checkout Panda
1d ago
πŸ¦…
Opened sequence email 4
Email Falcon
3d ago
🦊
Finished the segment survey
Tagged: Beginner Β· Segment Fox
5d ago
🦜
Subscribed from a video
Form Parrot
6d ago
5 touchpoints
across the stack Β· one record

Nine animals,
one system

Each one does a single job well. They are grouped here the way a customer moves through them β€” from first click to finished course.

Attract
πŸ†

Link Leopard

Short links that remember where every click came from.

Custom slugsQR codesCampaign trackingCustom domains
Capture
🦜

Form Parrot

Email capture that tags and routes every subscriber on the way in.

Kit + Falcon routingCustom fieldsSubscriber tagging
🦊

Segment Fox

Survey flows that sort your audience before you sell to them.

Conditional logicVisitor segmentsPersonalised follow-ups
Nurture
πŸ¦…

Email Falcon

Sequences and broadcasts that key off what people actually did.

Visual sequencesPurchase rulesPreference centreDelivery tracking
Convert
πŸ‰

Page Dragon

Sales pages that rearrange themselves for whoever is reading them.

Slot personalisationSegment targetingLive page analytics
🐼

Checkout Panda

Stripe checkout with upsells, order bumps, and downsells built in.

One-time & subscriptionsUpsells & bumpsCouponsApple Pay
Proof
🐯

Testimonial Tiger

Collect social proof, then put it back where it does the selling.

Embeddable widgetsPhoto & videoStar ratingsApproval flow
Deliver & operate
🐨

Calendar Koala

Booking pages that stay in sync with Google Calendar.

Multiple meeting typesBuffer timesTimezone detection
🐊

Croco Video

Private video hosting that delivers every course lesson.

Chapters & resourcesWatch progressSigned playback

One journey. Two views.

Here is what happens between someone finding you and finishing what they bought β€” captured automatically, every step of the way.

🦜
Form Parrot
Subscribes from a video description
Tagged and routed on the way in.
🦊
Segment Fox
Answers a short survey
Now the system knows what they came for.
πŸ¦…
Email Falcon
Gets the sequence for their answer
Not the sequence everyone else gets.
πŸ‰
Page Dragon
Lands on a page built for their segment
Same URL, different page.
🐼
Checkout Panda
Buys, with the upsell that fits
Access is granted the moment Stripe confirms.
πŸŽ“
Member HQ
Watches the course, joins the community
Croco Video serves every lesson.
🐯
Testimonial Tiger
Leaves a review that sells the next one
Straight back onto the checkout page.
πŸŽ“
Member HQ
What the customer sees
🏠
Headquarters
What you see
CUSTOMER RECORD
🦜SubscribedDay 1
🦊SegmentAdvanced
πŸŽ“Course accessGranted
🐼RevenuePaid
🐯Testimonial⭐ 5.0

Every animal does one job.
Headquarters knows what they all did.

Built on real infrastructure
Stripe
Supabase
Resend
Bunny Stream
Google Calendar
Google Analytics
Kit
YouTube
Zapier

Nine animals, one customer record, and a members’ area at the end of it. Built and run in the open.